The square bottle came to use in 1897, as a means of conveying fairness and integrity. Jack Daniel’s enjoyed a surge of popularity when the brand received the Gold Medal for the finest whiskey in the 1904 St. The company proved itself to be a fighter, surviving the ravages of the Temperance Movement and World War II. From 1956 up to this day, the company is owned by the Brown-Forman Corporation. This sour mash blend has sold over 13 million 9-liter cases worldwide as of 2019, continuing its uptrend since 2011. Whiskey lovers all over the world know their brands, and trust them to run to good ol’ JD when in need of a fix. Their famous logo uses a number of fonts.
